A woman's voice, representing Bogotá, invites travelers from around the world to discover our city's wonders and heritage. "I am Bogotá, I am your dazzling adventure. I am the daughter of the Andes, the eastern hills. I am a haven of wetlands and dense forests," which can be heard in the story of the promotional video "Bogota, your home": the new city brand campaign in which the Colombian capital advances in its consolidation as a world-class tourist destination.
"I celebrate life with spectacular festivals and concerts," the woman continues as images appear of those great cultural events that led to Bogotá being proclaimed by Unesco as the Creative City of Music. "I am the traveler's home, the house of the entrepreneurs and investors. I am the host of the region, I am the gateway to this side of the continent," continues the narration, accompanied by images of travelers arriving for tourism or business. It also highlights our privileged geographic location, which allows us to connect with tourists from other latitudes easily.
The initiative aims to captivate and awaken the emotions and confidence of both locals and visitors. It is the outcome of careful collaboration and articulation work conducted by the Mayor's Office of Bogotá, the Bogotá Chamber of Commerce, and Invest In Bogotá. These entities are committed to the development and competitiveness of our destination.
“I am diversity and a friend to all,” she continues, talking about a city where everyone can be free. The video then shows all the delicacies that visitors can enjoy in traditional food restaurants, marketplaces, and international fine dining restaurants. “I am an athlete, I am the match, the pick-up game, the tournament and the marathon,” the voice continues, referring to the extensive offer of sporting events and scenarios designed for running and training, which visitors can also enjoy.
The campaign will also be available at tourist information points (PIT) and other locations, featuring the official image and slogan, "Bogota, your home" within an icon representing a house. Furthermore, it will be promoted in international markets and has already been translated into English and Portuguese in its initial phase.
This initiative, inspired by international destinations such as London, New York, and Barcelona, which have successfully positioned their city brands, highlights the city's main attractions: its more than 60 museums, historical monuments, architecture, natural heritage—75% of Bogotá's territory is rural—hiking, birdwatching, and bike tourism.
The promotional video ends with the message: "You will always come back to me, to your home, to your Bogotá," marking a new era in tourism for the Colombian capital.
A new international campaign invites you to discover the city's wonders: museums, gastronomy, nature, culture, sports, and its friendly people.
